Kosher Quality

Consumers are looking for kosher products—and it’s not just for religious reasons anymore. Offering kosher-certified products has now become a badge of quality. A recent survey of consumers who purchase kosher food found that the number one reason people buy kosher is “food quality” (62%), followed by “general healthfulness” (51%), and then “food safety” (34%). By contrast, just 14% of respondents say they purchase kosher food because they follow kosher religious rules, while another 10% buy kosher because they follow other similar religious guidelines.